"Cue the bad Theme Music!"
Once upon a time the so-called "Queen of Olympus" (Hera: never mind those upstarts like Athena) got a visitor. He said that he was Zeus. Now, Hera had often gotten had such imposters calling upon her, and she knew very well that they weren't the 'real' (whatever 'real' means in this context) Zeus. However, said jumped-up ethereal spirits, frankly, usually didn't look this good. Modern television and movies have encouraged popular perceptions of the ancient Greek gods to be more telegenic than in the past. Hera decided to indulge herself just this once.
In the process, she discovered something wonderful. This version of Zeus was as dumb as a stump. Better, he knew it, and thus had no problems with taking direction from somebody smarter, just as long as the Essence kept rolling in. This had... possibilities. The major goal for any banned pantheon is, of course, to get their hands back on the juice: extra points for doing so without having to beg it from Beleth or Nybbas. Hera thinks that she can maybe, just maybe, manage it.
The trick is to go somewhere where Heaven and Hell are so busy fighting each other that they can't spare the specialists needed to keep the scavengers down. These days, the best place for that is this human Internet: Jean, Nybbas, Eli, Mammon and Marc are in the middle of an interesting little deathmatch (with real blood!), and they won't be done for a while.
So, here's the plan. Olympus will enter the computer age. A miracle here, a bit of propaganda there, and the encouragement of a whole lot of superstition everywhere sounds like the perfect recipe for getting a bunch of anarchistic netizens invoking the Olympian pantheon... even if they don't 'really' believe in them. They just have to not be sure. Hey, it works for Eris (who's webmistress to this little ploy, over the strenuous objections of Arachne). No reason for her companions to not get in on this. Zeus gets to be the figurehead (and chief scapegoat if/when this goes sour, something that he hasn't figured out yet). Hera gets to sit in the background and watch the till.
The problem? Does there have to be a problem? Well, I suppose that there should be. Well, aside from the fact that the first project (an attempt to foster the Roman holiday of Sentimentivae: encouraging agricultural festivals is always a good call, especially if you dump the actual folklore and substitute stuff that appeals to your audience. The humans often equate 'harvest' with 'fertility' with 'naked women' with 'sex': why disappoint?) is going to clash horribly with the minor Catholic holiday that Laurence is trying to promote on the Web (in that heavy-handed way that the Malakim)do so well... not much.
What, you're wondering why the Archangel of the Sword is trying to promote the marriage of the Virgin Mary? Come on, people: to Larry, all of the holidays are important to him. That guy just loved the medieval period, and got real annoyed when the Church cut back on the Holy Days of Obligation.
Sure, he still goes, but it's just not the same...